Wisdom "Wuhu Rice" Brand Revitalization Project
Wisdom "Wuhu rice" is a landmark agricultural product with the perfect combination of digital agricultural technology and Wuhu regional characteristics. Through the application of various digital technologies such as sky, air, ground, man and machine, Zoom Smart Agriculture has established a safe, high-quality and efficient Wuhu rice production model by comparing and analyzing various factors of rice production with big data over the years, so as to achieve the goals of variety quantification, production standardization, intelligent management and data legalization.
· Insect lamp
· Weather station
· Soil moisture meter
In the past few years, the Wuhu municipal government, in conjunction with Zhonglian Smart Agriculture, has upgraded the brand of "Wuhu Rice" on the basis of Wuhu rice, and promoted digital rice cultivation in more than 40000 mu of farmland, radiating to counties and cities such as Sanshan, Fanchang, Wanling, Nanling and Wuwei. In 2021, 40 smart "Wuhu rice" core demonstration bases were selected and identified, with a demonstration area of 40000 mu. In 2022, the total number of core demonstration bases will reach 100, with a total area of 150000 mu and a 0.54 billion output value. Ten processing enterprises have been selected for targeted purchase. In 2023, it is planned to carry out the "128 project" of intelligent Wuhu rice-that is, 100 hundred mu square meters, 20 thousand mu pieces and 8 ten thousand mu gardens, with an area of 280000 mu.
Compared with ordinary rice, intelligent "Wuhu rice" has the characteristics of "good quality", "high yield", "low cost" and "high income", which has great promotion value. At present, the brand awareness of "Wuhu Rice" is constantly rising inside and outside the province. It has successively won the title of "Wuhu Rice" certification trademark, agricultural product geographical indication product and famous, special and high-quality new agricultural product, and has been selected as an influential green food public brand in Anhui Province.
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