Smart "Wuhu Rice" Brand Revitalization Project
Wuhu has a long history of rice cultivation and is known as the "land of fish and rice". It is the first of the "four major rice markets" in modern times. Wuhu rice has slender and crystal clear grains. After steaming, it is fragrant, soft and delicious.
In order to promote food production from "increasing production" to "improving quality", in 2020, the Wuhu Municipal Government joined hands with Zoomlion to take intelligent agriculture as the main hand of the "Wuhu Rice" brand revitalisation project. It explores the new mode of rice planting and takes the lead in realising the digital and standardised planting of rice in China, thereby realising the goals of stereotyping varieties of intelligent "Wuhu rice", standardising agronomy and legalising data, increasing farmers' income, driving the development of the rice industry and enhancing the brand value of Wuhu rice. Because of the remarkable innovation effect, the project was selected as "Excellent Case of New Technology and New Products and New Modes of Digital Agriculture and Rural Areas by Ministry of Agriculture and Rural Affairs of China in 2021", and made a special sharing in September 2023 in the first national intelligent agriculture site promotion meeting.
Summary of ExperienceRecognition by the Government
Government-led, with a clear five-year plan for brand construction integrated into the rural revitalization strategy, effectively promoting modernization in agriculture and rural areas.
Financial Security
Introduce policies for regional public brand development incentives, providing industry financial support to stimulate the enthusiasm of various enterprises in the industry chain.
Platform Support
Construction of an internet platform for the rice industry, agricultural big data platform, farm management platform, intelligent decision-making system, etc., supporting the digitized and intelligent development of the industry.
Farmer Participation
Yearly expansion of planting areas, increased participation of farming households. Digital planting has achieved cost reduction and increased production, boosting farmers' income and continually stimulating their enthusiasm.
Visible Benefits
Building a modern refined agriculture system, promoting industrial upgrading, and increasing grain collection and sales prices by 30-50%.
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